Will Scotland become the new ski destination?


Jamie Doward

With British skiers nervous about booking holidays in Europe, travel specialists are predicting an exodus to the north

The Scottish mountains may be an unlikely beneficiary of the Covid-19 pandemic. With British skiers nervous about committing to a package holiday with a tour operator in one of the main European destinations, travel specialists are predicting the rise of the DIY ski trip, which could be good news for the Cairngorms.

“There’s clearly still an enormous amount of uncertainty about what will happen across the winter season,” said Rob Stewart, founder of Ski Press PR, who represents clients in the ski industry. “The general view is that December – and I’m talking about for UK skiers – will be a write-off in regards to skiing. This is mainly due to uncertainties on when resorts will really start to open up and, of course, the quarantine and Foreign Office advice against all but essential travel.”

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